Access Strategy

& Policy

Market research and commercial support to guide strategic decisions

As the global healthcare industry becomes more complex, successfully navigating access and policy challenges is critical to delivering therapies to patients. At Medicus, we rely on deep industry experience, innovative market research, and hands-on commercial support to guide policy and access decisions for our clients.

Access Strategy & Policy

How we help
navigate the global
Healthcare market

Medicus helps clients generate and analyze information needed for strategic decisions. Our data-driven approach helps clients understand key market trends, reimbursement and access hurdles, and evidence needs.


Value story development

In-depth interviews with payers, providers, and patients to develop and test value messages

Patient journey analyses to assess the current treatment landscape

Market sizing and segmentation to inform market opportunities


Evidence generation planning

Review evidence needs to support product value messages

Generate early-stage models and targeted literature reviews to identify evidence gaps

Develop evidence generation roadmaps to guide strategic data planning


Pricing and Market Access

Analogue research to assess price and market access strategies for comparable products

Health economic modeling to support pricing decisions and communication

Analytical modeling to support outcomes-based contracting and risk assessments


Commercial Support

Patient support program (PSP) development to ensure successful and compliant patient support

Distribution channel research

Hands-on field team support and analytics


Stakeholder communication

Generation of AMCP and global value dossiers to support value communication

Publication and dissemination of policy research to advance thought leadership

Review and critique of recommendations from value assessment bodies (e.g., ICER, NICE)

Access Strategy & Policy in Context

Why it Matters

From pre-launch planning to patient support, Medicus provides pricing, access, and policy support throughout the product life cycle.

Identifying value

At the intersection of healthcare economics and market access, Medicus helps clients understand the value of their therapies in an ever-changing treatment landscape. We review existing evidence, conduct novel analyses to fill gaps, and use primary research to test hypotheses with economic decision-makers.

Demonstrating value

To optimize success for new therapies, manufacturers often need to generate novel data and fill evidence gaps. We partner with clients to identify, prioritize, and plan evidence generation efforts throughout the product life cycle to make sure that value is not left on the table.

Delivering value

As novel products reach the market, manufacturers face challenging decisions related to product pricing and market access. We conduct innovative quantitative and qualitative market research to reduce uncertainty for our clients and inform strategic decisions.

Communicating value

As treatment decisions become more complex, it is essential that manufacturers effectively communicate the value of their therapies to diverse stakeholders. We help our clients communicate the value of their products through economic value dossiers, peer-reviewed publications, and market research presented at industry conferences.

Case Studies

Case Studies for
Access Strategy & Policy

Explore case studies with a focus on Access Strategy & Policy


Access Strategy

& Policy

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